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Showing posts with label ad campaigns. Show all posts
Showing posts with label ad campaigns. Show all posts

Smart, Subtle and Simple Ad Campaign For Hot Wheels Vintage Collection.




A nice campaign for Hot Wheels Vintage Collection shot by Sean Eng for Ogilvy & Mather, Mumbai. The simple photographic image in the following three print ads tells a narrative that we can all relate to. No product shot and no copy necessary. When's the last time you saw that?

Drawers:

Refrigerator:

Sofa:



Credits:
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Directors: Abhijit Avasthi, Rajiv Rao
Group Creative Director: Sukesh Kumar Nayak
Art Directors: Pratheeb Ravi, Vinit Sanghvi, Swaroop Sankar
Copywriter: Sukesh Kumar Nayak
Producer: Emily Ho, Eric Gan / Studio 31
Photographer: Sean Eng / Studio 31
Retoucher / Production: Studio 31

Hello Gorgeous. Renuzit's New Sexy Ad Campaign For Fresh Accents Air Fresheners.



Philadelphia ad agency Red Tettemer & Partners is reverting to the old 'sex sells' strategy (and taking pages from Old Spice and Charisma's playbooks) with their new campaign for Renuzit's Fresh Accents air fresheners. Pec-baring men are hawking the new designer air fresheners in 'After The Rain' and 'Rasberry' scents.

Mad For Ads? Taschen Publishes New Book on Ads from the Mad Men Era





Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns.






These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era.





Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the time. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.




The editor:
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

The contributing author:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

Mid-Century Ads: Advertising from the Mad Men Era
Jim Heimann, Steven Heller
Hardcover, 2 vols. in slipcase, 9.4 x 13.2 in., 720 pages, msrp $59.99

Not yet released you can pre-order it for less from Amazon ($37.99) now by clicking on the link below:
Mid Century Ads: Advertising from the Mad Men Era (25)

Stunning Print Advertising for the World Wildlife Fund by Contrapunto BBDO.



above: detail from World Wildlife Fund print ad, "Elephant"

Ads of the World, a fast growing site which features advertising from... yes, that's right, all over the world, makes monthly picks for what they consider the best advertising in film (tv), print, ambient, outdoor, online and direct mail.

Their choice for the Best Print work of November 2011 is this simple but visually stunning campaign for the World Wildlife Fund by Spain's BBDO office, Contrapunto BBDO. Three spread ads with the same headline. Same message. Same visual effect. Still beautifully compelling with a well executed effect.

"Leopard"

detail:


"Parrots"

detail:


"Elephant"


The headline on all three reads "Desertification destroys 6,000 species every year." By the way, since it's not a commonly used term desertification means "The process by which fertile land becomes desert, typically as a result of drought, deforestation, or inappropriate agriculture."

Credits:
Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera
Producer: Javier Luján, Raúl López
Account Executives: Verónica Félez, Dalal Solaim

Holiday Spirits - Smirnoff's New Whipped Cream and Marshmallow Flavored Vodkas.




To some they may sound appealing, others may become nauseous, but yes, Smirnoff Vodka now comes Fluffed and Whipped. Two new dessert-type flavors (coined "confectionary" flavors by the alcohol industry) made to taste like marshmallow and whipped cream.

Winter Magic. Spellbinding Photographs by Per Breiehagen For Italian Children's Brand Chicco.





I came across these stunning winter landscapes by photographer Per Breiehagen and discovered that they began as a personal project and blossomed into an international ad campaign.




In 2007 Breiehagen photographed his three year old daughter Anja, styled by his wife Lori Evert, as a traditional Nordic elf near his home in Minnesota. The images expertly and magically captured the holiday spirit for his personal Christmas cards.

Several of these images are also available in this lovely children's book, The Christmas Wish.





Encouraged by the feedback, Breiehagen embarked on a much larger project. Born and raised in Norway, his childhood had centered around the fairytales and lore that are rich in Norwegian culture. Stories of elves, trolls and other creatures have inspired his narratives, instilling a sense of magic and mystery in his imagery. “Growing up in a storytelling tradition, these mental images would always be there and certainly influenced my creativity,” he says.





The first round of images went to Getty Images to be used as stock photography. Within a year, the elf girl series had been picked up by agencies in South America, Northern Europe and Asia for a variety of advertising and editorial campaigns, including AT&T. In 2010 ad agency McCann Erickson used the images for Italian baby brand Chicco's holiday campaign.




This year, Breiehagen has worked again with McCann Erickson to shoot his daughter Anja in an exclusive set of images for the 2011 Chicco brand holiday campaign, making the sweet little elf in the red cap the icon for the brand.


above: One of the images as used on Chicco's website.

The images can be seen on billboards, on television, in print and on their web site throughout this holiday season.














Breiehagen and wife Evert are now actively on the hunt for a publisher to create a Christmas book featuring these images. Anja is getting older but Breiehagen hopes her legacy as the little elf girl will continue to represent a timeless holiday spirit.

I have chosen my favorites from his Winter Magic Series to place in this post, to see all the shots, visit Per Breiehagen's site.

To learn more about the props, styling and digital compositing for these beautiful images, read Jacqui Palumbo's detailed article on this project for PDN, here.

all images courtesy of Per Breiehagen

The Sexiest Blackgama Ads Over the Past 43 Years and Interesting Trivia about the Campaign.




One of the most beautiful and enduring ad campaigns of all time doesn't get a lot of press because of its controversial product - real fur. But Blackglama has kept their same ad campaign and headline for over 40 years and it still works. Photographs of the world's most beautiful women - and in a few cases, men - wrapped in the world's finest black ranch mink.

In this post I will share with you what I feel are the sexiest ads from the campaign, the ones that truly warrant a "legend" status, the only males in the campaign, other work inspired by the ads and some juicy trivia. But first, a little background on how the ad campaign began.

In 1968, New York ad executive Jane Trahey conceived of the campaign and invented the name "Blackglama." She felt that fur wouldn't show up well in the photography so she devised a 'gimmick' - this being the association with someone very famous. The campaign was executed by her associate, Peter Rogers, who later, in 1974, bought out the firm and continued with the campaign. He also wrote the 1979 book "What Becomes A Legend Most?" about the campaign. More trivia about the campaign after the images.



The following images are my personal picks for the sexiest photos since the campaign began, shown from most recent to the earliest. I have chosen portraits that exude sexiness in different ways. Some show a lot of skin, others possess a come hither look in the subject's eyes that are just as sensual. You may be thinking it's odd that I chose to include Angela Lansbury and Julie Andrews in a man's suit (a nod to her role in Victor, Victoria) or a bundled up Lauren Bacall, but one look at their expressions and you'll see that many women certainly feel sexy when wrapped in the word's finest fur.

Janet Jackson, 2011:


Janet Jackson, 2010:

Elizabeth Hurley, 2008:

Naomi Cambell, 2007:

Elle Macpherson, 2005:

Cindy Crawford, 2004:

Gisele Bundchen, 2002:

Linda Evangelista, 2001:

Catherine Deneuve, 1989:

Cher, 1986:

Ann Margaret, 1985:

Sophia Loren, 1982:

Julie Andrews, 1982:

Natalie Wood, 1981:

Lana Turner, 1980:

Angela Lansbury, 1979:

Faye Dunaway, 1978:

Shirley Maclaine, 1977:

Liv Ullman, 1977:

Raquel Welch, 1975:

Bridget Bardot, 1970:

Maria callas, 1970:

Marlene Deitrich, 1969:

Lauren Bacall, 1968:

Barbra Streisand, 1968:


I can't just show you the sexiest without sharing with you some portraits of those who truly warrant the "legend" status.

Ten who truly warrant Legend status:
Lillian Gish, Gloria Swanson, Bette Davis, Joan Crawford, Judy Garland, Helen Hayes, Lucille Ball, Diana Ross, Audrey Hepburn and Elizabeth Taylor






Trivia and tidbits about the Blackglama ad campaign:

• Photographer Richard Avedon shot the campaign for the first five years. Underrated American photographer Bill King, who died of AIDS in 1987, followed Avedon. Rocco Laspata of Laspata/Decaro has been shooting the campaign since then.

• With the exception of color photos in the 2004 and 2005 campaigns featuring Cindy Crawford and Elle Macpherson respectively, the portraits were always shot in black and white.

•Although the typeface has changed twice since the campaign's inception (first Cooper Black condensed, then Bodoni Condensed, and finally Optima) the ads have always had the same headline "What becomes a Legend most?*"

• *Originally, the line was typeset with an initial cap on the words "what" and "legend" only, when the typeface was changed from the original, the headline was set with all initial caps.

• From 2001 through 2009, the campaign featured supermodels (Linda Evangelista, Gisele Bündchen, Cindy Crawford, Elle Macpherson, Naomi Campbell and Elizabeth Hurley) as opposed to screen and entertainment legends. This is also the year that more than one ad was shot for the campaign so as to show more available products from the brand.

• As of 1980, the models were never paid nor did their names appear on the ads, but they each received a coat of their choice. I do not know if this is still the case.

• Actress Claudette Colbert appeared in the campaign twice, once in 1971 and again in 1989:


•Liza Minelli, Lillian Hellman and Bette Davis all posed with lit cigarettes:


• Janet Jackson is the only model to be featured in the campaign for two consecutive years in a row (2010 and 2011).

• Andy Warhol was so fond of the Judy Garland ad in the campaign that he turned it into one of famous colored silkscreens:


• Carol Burnett was the only one to turn down a coat and instead asked for the money to be donated to charity:


• The only men to ever pose for the campaign were Ray Charles, Tommy Tune, Luciano Pavorotti and Rudolf Nureyev. Frank Sinatra bowed out at the last minute.



• Dolly Parton, Katharine Hepburn and Jackie Onassis turned down repeated offers to star in the campaign.

• In 1984 Joan Rivers released a comedy album on whose cover she posed as a Blackglama ad with the line altered to read "What Becomes a Semi-Legend Most?:


• PETA created their own mock version (below) of the ad campaign with Amy Sedaris in protest:


• Artist Mark Verabioff's “The Blackglama Insurgents” 2005, included 18 page tears from the campaign marked with masculine gestures in spray paint referencing male sexual pleasure and violence:



"All legends share a timelessness, a glamour, an endurance that goes beyond what’s currently or merely in vogue." -- Peter Rogers

You can see a gallery of all 108 legends here at Blackglama.

information sources: Blackglama.com, People Magazine article from 1979 and the 1979 book Blackglama: What Becomes A Legend Most (now out of print)

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